A. Managing the marketing process
B. Monitoring the profitability of the companies products and services
C. Developing marketing strategies to move the company forward
D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets
A. Brand image
B. Distribution
C. Promotion
D. Price
A. latent demand
B. irregular demand
C. overfull demand
D. excessive
A. Product
B. Marketing
C. Production
D. Selling
A. Execution
C. Strategies
D. Tactics e. Research
a. Marketing concept
B. Selling concept c. Production concept d. Product concept
A. Product
B. Show
C. Reality
D. Service
