A. Meeting needs profitably
B. Identifying and meeting human and social needs
C. The 4Ps (Product, Price, Place, Promotion)
D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders. E. improving the quality of life for consumers
A. Vertical Integration
B. Horizontal Integration
C. beta Market
D. Meta Market
A. Better prices
B. Well-established brand names
C. One-on-one communications
D. direct selling capability
A. Future Product
B. Expected Product
C. Latent Product
D. Existing Product
A. Organized resistance, slow learning, and fast forgetting
B. Management, customer reaction, competitive response
C. Decreased profits, increased R
A. open-market
B. deregulated
C. regulated
D. scientifically segmented
A. Cross-functional team orientation
B. Collaboration model
C. Customer orientation
D. Management-driven organization
A. Changing technology
B. Globalization
C. Deregulation
D. Heightened competition
A. The right product
B. The right service
C. The right store
D. Value
A. Total market orientation
B. External focus
C. Customer focus
D. Competitive, customer focus
