A. Reactive market orientation
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation
A. Age of Globalization
B. Industrial Age
C. Information Age
D. Production Age
A. Durable
B. Impulse
C. Physical
D. Service
A. Which countries to enter
B. How to adapt their product and service features to each country
C. How to price their products in different countries
D. All of the above
A. we sell quality
B. we challenge competitors
C. we implement ads
D. we sell hope
A. People
B. Buying power
C. Demographic segment
D. Market
A. Customer
B. Fund raiser, contributor
C. Voter
D. Prospect
A. at least two parties
C. each party is capable of communication and delivery
D. each party is free to accept or reject the exchange offer E. all of the above
A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s)
A. Production Concept
B. Selling Concept
C. Marketing Concept
D. Buying Concept
