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Category: Marketting Mcqs

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.?

January 24, 2020 BILAL KHATTAK0

A. Reactive market orientation 
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.?

December 29, 2019 BILAL KHATTAK0

A. Age of Globalization
B. Industrial Age 
C. Information Age
 
D. Production Age

__________ goods constitute the bulk of most countries’ production and marketing efforts.?

December 16, 2019 BILAL KHATTAK0

A. Durable
B. Impulse 
C. Physical
 
D. Service

E. Event

Global marketers must decide ___________.?

December 15, 2019 BILAL KHATTAK0

A. Which countries to enter
B. How to adapt their product and service features to each country
C. How to price their products in different countries 
D. All of the above

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.?

December 2, 2019 BILAL KHATTAK0

A. we sell quality
B. we challenge competitors
C. we implement ads 
D. we sell hope

Marketers often use the term ___________ to cover various groupings of customers.?

December 2, 2019 BILAL KHATTAK0

A. People
B. Buying power
C. Demographic segment 
D. Market

A Marketer is someone seeking a response from another party, called the __________.?

November 22, 2019 BILAL KHATTAK0

A. Customer
B. Fund raiser, contributor
C. Voter 
D. Prospect

A transaction involves ____________??

November 20, 2019 BILAL KHATTAK0

A. at least two parties
C. each party is capable of communication and delivery
D. each party is free to accept or reject the exchange offer E. all of the above

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.?

November 8, 2019 BILAL KHATTAK0

A. Customer value 
B. Customer delight
C. total service solution
D. intangible benefit(s)

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________??

October 22, 2019 BILAL KHATTAK0

A. Production Concept 
B. Selling Concept
 
C. Marketing Concept
D. Buying Concept


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